"Please allow 6 - 8 weeks for delivery of your first issue."

In every magazine there is a subscription card, this one is from a well known business magazine.  I have long wondered why this is so.  Does it take a couple of weeks for them to get your card?  Maybe a couple of weeks to enter it in the computer?  Maybe they have to make an extra copy for you? I have always had a hard time understanding this.

I have however noticed 2 improvements over the years.  You can now do it on the web (takes 2 to 6 weeks) and you can pay by credit card to avoid more useless mail, allow 6 to 8 weeks.

CONTEST - To the person who sends the best answer to the following question, a year’s subscription to the mentioned magazine.  It is actually excellent and well known, although its practice doesn’t live up to its name.

With a current paid annual subscription volume of 700,000 subscribers, and an average annual subscription price of $15.10, how much more would they make if it was in 2 weeks?  (knowing it is currently monthly).

Keep in mind, we are not looking for a precise answer, just the logic.

Our promise … the winner will be announced in less than 6 to 8 weeks.

We look forward to your answers ... Good Luck!

WONDER

“Wonder rather than doubt is the root of knowledge”

Abraham Joshua Heschel quotes (Polish born American Educator, Writer, Philosopher , 1907-1972)

www.thinkexist.com

WONDERMENT TOOLS : Prioritize Customers

Prioritize Customers WONDERMENT

Who are your key customers? The ability to understand your market, particularly the most important customers, is key to your future success.

Aren't you always curious how it is decided who should get the company playoff or concert tickets.

Follow the steps outlined in this Prioritize Customers WONDERMENT and you will find out.

Download it here.

Walt Disney said:

“We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.”

American motion-picture Producer, pioneer of animated cartoon films. 1901-1966

http://www.thinkexist.com/

WONDERMENT TOOLS : Painless Profit

Painless Profit WONDERMENT

An earlier WONDERMENT IDEA post titled "Prioritize Customers WONDERMENT" demonstrated the ease with which you can determine the relative importance of customers.  Rated from "A" to "D" the D group was disproportionally large in number with relatively meaningless revenue.  The "Pricing on the Periphery WONDERMENT" uncovers an easy to implement low-risk pricing strategy

WHAT IF you increased the price to D Customers anywhere from 20% to 100%? There is an obvious answer "you can't do that!" With some free thinking you'll find the first answer may be wrong. Go back and "Prioritize Customers" then worry just about the "D's".

A note: over 25 of Jacquard Associates clients followed through on this WONDERMENT. All were successful. The average loss of customers was 11%.

Download it here.