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What good personalisation looks like.

40 minutes
Podcast
#001. What good personalisation looks like.

“Who’s doing personalisation well?”

“What are the right success metrics?”

“You’re winning clicks, but at what cost?”


Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on The Array to answer complex content questions. Get clear, actionable insights into:

  • Implicit vs. explicit personalisation (5:04)
  • Scalable content production (10:56)
  • Identifying the right success metrics (15:08)
  • Whether AI will take Jasper’s job (31:20).
  • Host
    Toby Coulthard, CPO, Jacquard Jasper Pye, CTO, Jacquard
    Guest
    Scott Zalaznik, Digital Advisor & ex-CDO adidas